The SEO process will never go away. As time goes on it continues to evolve and the businesses that understand it will continue to adapt to the changes that are ahead. Mass link building by spamming the links out to the internet have been penalized by Google and now the main objective is to create good content coming from high quality links and relevant websites. The basic concept of search engine optimization will not change, but the techniques to keep good rankings will.
SEO services are here stay as long as we have the internet, so it is a good idea to become active and get involved. There are many companies that think once the SEO process is done and you are at the top rankings you are finished, but this is not true. When your website reaches top position it will require additional work to maintain and improve that position. Your competition is very interested in gaining the top spot, so you will need to compete to hold your position or sit back and watch them take potential business away from you. The other area you will want to pay attention to is customers who are searching on mobile devices. Mobile device searches are outpacing the desk top computer.
Mobile searches on phones and tables are the future, so you will want to make sure you and your business are ready for it. Have a good SEO strategy will increase the odds of your potential customers finding you on the internet and giving you a better return on investment.